Target Audience

The target audience for Jonesbury includes college students, alumni, and fans of blue collar comedy. The show offers plenty for all three groups, despite being an unconventional show.

For college students, Jonesbury offers a realistic portrayal of the social politics on a college campus, and the difficulty students face in developing an identity. It also looks at the ways in which students are ripped off by their schools - whether by high interest student loans or by the mandatory purchase of inferior books by their professors.

For alumni, Jonesbury offers a chance to re-experience college, from a wiser, more cynical perspective. The conflicting desires that students have to both conform to a group and to discover their own unique self are looked at humorously. This will also offer some amusing nostalgia. Many alumni will also appreciate the metaphor of post 9/11 America that the drama on campus represents.

For fans of blue collar comedy, Jonesbury offers an insightful look at elite college life, but from the perspective of working class outsiders. This audience will appreciate the humorous take on the contrasting mannerisms and world views of locals, students, professors, and administrators. Also of interest will be the inequity in how the children of the fabulously rich are treated when applying, when being graded, and when being punished.

Because the distribution strategy behind Jonesbury relies in part on DVD sales, PoPo Media realizes that the passion of viewers is as important as the number of viewers. The fresh perspective of the show, and its discussion of class and post 9/11 America, are likely to endear it to people of several different backgrounds.

The show will make great effort to be entertaining independent of the political themes, and will be enjoyable as a humorous crime mystery. But the show will also cover issues that Libertarians and disgruntled Progressives agree on, and the bi-partisan hunger for content critical of the status quo presents a ripe opportunity.