Friday, April 18, 2008

Series Premise

“Jonesbury” is an animated series about a misfit team of security guards at a prestigious private college in rural New Hampshire. The characters all have bigger dreams than being security guards, but while pursuing those dreams, they lean on and rag on each other.

When a college building is damaged by late night arson, the guards have reason to suspect one of their own as a conspirator. But a radical hippie alumni group claims credit for the arson, and a hippie scare consumes the campus.

The guards set out to discover the truth behind the arson, hopeful that doing so will improve their lives and perhaps bring glory.

Their investigation is complicated when the college administration exploits the anti-hippie climate to change the makeup of the Board of Trustees, even in the face multiple scandals.

The Main Characters

Ricky
21 year old newcomer to town.

Becomes a security guard to soak up the elite college experience.

Lives in a trashed apartment with a drug addicted alumnus.

Wants be accepted socially by students despite his status.

Becomes the friend and project of Claire, a rebellious student.

Ricky hopes that solving the arson case will allow him to stop sneaking into classes, by gaining him admission to the college. He also hopes to impress Claire.


Moon
27 year old Jonesbury College dropout.

Spent two years in India before a drug induced breakdown.

Moved back home after a stay in a mental hospital.

Trying to get his life together enough to move back out of Jonesbury, or at least out of his father’s house.

Father is a narcissistic professor at the college.

His sexy step mom is a former grad student at the college.

Moon hopes that solving the arson case will help prove himself to his father, a prominent professor at Jonesbury College.


Bradley
28 year old local boy, former football player and self-described “redneck.”

Energetic 3rd in command, who is protective of his guards.

A threat to John, the 2nd in command, who will stop at nothing to become Chief.

Surprisingly insightful and helpful to students in crisis, and is popular with the girls.

Engaged to Tammy, who works as a dispatcher for Security.

Bradley hopes that finding the real arson culprits will lead to a job promotion, especially if one of the culprits is John.


Claire
19 year old sophomore who lives on campus.

The most rebellious girl in school.

Befriends Ricky and makes him her anthropology project.

Sneaks Ricky into classes and helps the guards solve the mystery of the arson.

Explores a variety of social circles on campus, while trying to discover and develop an identity.



Tammy
Bradley’s girlfriend since high school.

Works as Security Dispatcher, ever since a controversial incident while on patrol.

Knows how to talk crudely with the guys, which helps her fit in.

Has a hidden feminine side that she shows only on occasion.

Tries to set Ricky up with her good friend Cindy.

Thursday, April 17, 2008

Target Audience

The target audience for Jonesbury includes college students, alumni, and fans of blue collar comedy. The show offers plenty for all three groups, despite being an unconventional show.

For college students, Jonesbury offers a realistic portrayal of the social politics on a college campus, and the difficulty students face in developing an identity. It also looks at the ways in which students are ripped off by their schools - whether by high interest student loans or by the mandatory purchase of inferior books by their professors.

For alumni, Jonesbury offers a chance to re-experience college, from a wiser, more cynical perspective. The conflicting desires that students have to both conform to a group and to discover their own unique self are looked at humorously. This will also offer some amusing nostalgia. Many alumni will also appreciate the metaphor of post 9/11 America that the drama on campus represents.

For fans of blue collar comedy, Jonesbury offers an insightful look at elite college life, but from the perspective of working class outsiders. This audience will appreciate the humorous take on the contrasting mannerisms and world views of locals, students, professors, and administrators. Also of interest will be the inequity in how the children of the fabulously rich are treated when applying, when being graded, and when being punished.

Because the distribution strategy behind Jonesbury relies in part on DVD sales, PoPo Media realizes that the passion of viewers is as important as the number of viewers. The fresh perspective of the show, and its discussion of class and post 9/11 America, are likely to endear it to people of several different backgrounds.

The show will make great effort to be entertaining independent of the political themes, and will be enjoyable as a humorous crime mystery. But the show will also cover issues that Libertarians and disgruntled Progressives agree on, and the bi-partisan hunger for content critical of the status quo presents a ripe opportunity.